Massivegood is a new fundraising project enabling travellers to contribute to development.
Thanks to Massivegood, the flagship project of the Millennium Foundation, travellers can make “mini-donations” of $2, £2 or €2 to support health-related initiatives whenever they purchase airline tickets, book hotel accommodations or rent a car on the Internet.
Created in partnership with the global airline reservation and ticketing systems Sabre, Galileo, and Amadeus, the goal of Massivegood is to raise one billion dollars in additional healthcare funds within the first four years. The donations collected will be disbursed to UNITAID, an international purchasing facility whose mission is to combat major pandemics. These additional funds will be used to improve maternal and infant health in developing countries.
Massivegood will not be launched in countries that have already adopted an airline ticket tax or begun a legislative process to this end.
After the RED initiative, which allows consumers to make voluntary donations when they use their credit card to benefit the Global Fund to Fight AIDS, Tuberculosis and Malaria, this project, whose launch is currently underway, is a new and socially responsible movement in favour of development.